In order to capture the disruptive innovations, companies like Intel to Nokia to Microsoft are using Innovation Radar . The main purpose of such a RADAR is to track the new opportunities and new threats. In this process sensing of new ideas is carried out. The main objective is to get out of the box. For example Intel research has a budget to go to other firms and universities for research collaboration and such budget is allocated to different nodes e.g. universities in the range of 50 to 100 K USD. The idea is to go to many projects with small stakes. The day you announce you are funding a research project there will be thousands of grant applications in your mailbox. By reading that you will figure out the NOISE in the market.
Intel Capital invest on Start-ups to keep track of technologies having breakthrough potentials. When you announce that you are going to fund ideas you will be loaded with business plans. In reading those you will figure out the trend in the industry and you can work on the brightest ideas and by creating competition you raise the radar even higher and you can figure out the hotspots.
To avoid the assimilation of outside innovation you need to engage the host company from early stage. Who ever thought that Google business model…free software with ad supported model would be a succees? But now you have billion dollar industry behind that business model.
So keep your RADAR powerful!! GO INNOVATE!!
